Despite the successes in fundraising and “friend-raising,” legal aid still suffers from low visibility in the public eye, and the resources to support these services are still woefully inadequate to meet client need. For national, state and local advocates and supporters to achieve “equal access under the law for all,” civil legal aid must become much more visible to funders, the media, policy makers and the general public. This document lays out the components of a communications strategy to designed to raise the visibility of legal aid at the community level.